FINAL WEEK AT LA TROBE BUNDOORA!

Hey Everyone,



Lauren and I have just wrapped up our final week of promoting Magazines4Students at Latrobe Bundoora, it’s been a long few weeks with our best efforts to promote Magazines4Students to both Students and Staff.



With no posters left we focused on stocking up the broucher holders and filling up every space with them so that the legacy will continue at LaTrobe. We had so many boxes left (as we got extras ) and Lauren seemed very optimistic in the amount we could distribute, and I thought she was joking when she said we had used the hundreds we had been carrying around, but somehow we got through them quite easily. It helped a lot to have a trolley as we have a HUGE campus, and it made us much more efficient getting around the uni. Thank you to Lauren for supplying that throughout the campaign.



As we went around the uni, we also wrote on every white board in empty classrooms (we’ve done these in the corner so hopefully they wont get in the way of the lecturer so they wont need to rub it off and that the promotion will stay around for longer).



We also did some great chalking, Lauren was excellent. The colours looked very striking and unfortunately the camera did not capture how bold and eye catching they were. It was also great to hear people reading the chalking out a loud as they walked past, so we know it captured their attention.

We were very excited to see how popular the Bloomberg posters have been, and this gave us evidence of which areas and faculty to target. We have been focusing on the business and financial studies throughout the campaign and this week expanded to general peer-to-peer marketing and handed out the display folders. This is a great way to continue on the promotion as people use them, as I still see Vodafone pencil cases around from Student Marketings campaign last year and hopefully our display folders will do the same.



We promoted Magazines4Students outside the library as this gave us a great opportunity to sense people that were willing to be approached, and we had people approaching us to (which is great since we haven’t been able to book a stall due to the expensive fees involved)! People were very interested in grabbing a display folder and we had several questions about how to register J



It also been great to see that our white boarding in the library has stayed (its the only thing on the white boards in the library, so stands out!), so hopefully when we greeted students on their way into the library, they then saw the whiteboarding inside. Its also been a great way to target students that are more likely to be interested in subscribing.

Hopefully heaps of people sign up and make the most of the savings



Thanks to Un-Ai for helping us through all our challenges that have arisen.



Trikkelle & Lauren